by Wendy Day (WendyDay.com)
In the early 1980s, when rap started, there were few rappers and producers, so they had no difficulty standing out. Today, it seems everyone wants to be a rapper or a producer. I sometimes think we have more rappers than fans…
As more people want to get into the rap music business, it gets cheaper and easier to do so. The price of production equipment, recording equipment, and microphones has dropped substantially, making rapping and producing open to more people. And it has become easier than ever to get music to the masses by uploading finished songs to the internet to share them with the world on free social media pages (Twitter, YouTube, Facebook, etc), music sharing pages (SoundCloud, BandCamp, ReverbNation, etc) or inexpensive websites. Marketing has become cheaper and easier as one can sit at home and use the internet to market, promote, and drive traffic to one’s website or Tumblr page. Because of this, it seems that everyone wants to be a rapper.
Distributing music is easier than ever. Today, an artist is rare if his or her music is NOT for sale at iTunes or available for streaming at Pandora or Spotify. The playing field has been leveled. Any artists smart enough to market and promote their music, and who have some money (budget) to invest into themselves can build a career in music–or at least feed themselves with their music. Hopefully.
The days of needing a record label are over. So why do so many people still want to be signed to a record label?
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