How To Increase Fans Through Facebook

"I can post my music to facebook and reach millions of people."

While it’s true that over a billion people visit facebook every month, you must have a strategy and plan in place if you’re trying to get a portion of them to actually view your page and listen to your music. There are tried and tested methods that will boost your exposure on Facebook. Today, we’re gonna look at the more basic ways to bring attention to your page and your music so that you can get more “likes” and “listens.”

First, just posting your music to your Facebook page and hoping that people listen is not enough. Posting a link to your song or your video on your friends' pages is NOT networking and DOESN’T work. (To be honest, when you post links to people’s pages or inbox them your link unannounced, it gets deleted - the reality is that most people aren’t going to your Soundcloud or Reverbnation link just because you post it on their page.) You have to establish a relationship with a person first in order for your networking efforts to be successful. Any unsolicited links you “give” them are considered SPAM!!! You don’t need to spam your music to gain new fans. You only need to learn how to use the social media tools Facebook makes available to you.

So I hope you understand that uploading your music on Facebook is only seen by the people you interact with--and you hope they listen to it. Your closer friends will probably like and comment on your music (they like everything you post anyway). You won’t engage many new people this way though-- and what’s the point in posting your music online if you’re not going to reach new people? Of course you could just stick to street & club promotions (which can be very effective), but what’s the purpose of making music if you’re not doing what you need to do in order to MAKE SURE that new people give it a listen?

Secondly, the reason you want Facebook "likes" is because they may eventually lead to sales, and in the BUSINESS of music, money needs to be made in some way shape or form. So whether you use your likes to ask people to buy your music, attend an event, or purchase a T-shirt or whatever it might be, you’ve got to find a way to make money from your craft if you’re in the music BUSINESS. If you’re someone who makes music just for the love or as a hobby, then this post AIN’T for you.

Now, for those artists, managers, or label owners, etc, who are interested in using Facebook to get seen and heard........let’s talk about the simplest ways to get facebook likes.


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